Portfolio/Client case studies
Commercial growth
From under £20k a month to £100k+, with margins to match
At a glance
A strong product, but under £20k a month in revenue, thin margins and limited revenue streams. Twelve months on, monthly revenue was £100k+ and gross margin had grown from about 15% to about 55%.
- £20k → £100k+
- monthly revenue
- 15% → 55%
- gross margin, approximately
- c.15%
- net margin, now stable
Sounds like you if
- People like the product, but revenue has stalled
- Margins are thin and most income comes from one stream
- The founder is carrying more of the business as it grows
The challenge
A founder-led wine business with a strong product, but under £20k a month in revenue, thin margins and limited revenue streams.
The brief
Grow revenue and margin together, and support the founder's leadership as the business scaled.
What we built together
- Repriced the range
And reworked the sales approach with the founder and team.
- Added new revenue streams
Including a membership tier.
- Coached the founder
On leadership as the business scaled.
What it took
- A 12-month engagement, working alongside the founder and team.
What changed
- Monthly revenue grew from under £20k to £100k+.
- Gross margin grew from about 15% to about 55%, with net margin now stable at about 15%.
- A new, growing membership tier.
My role: commercial and leadership advisor to the founder and team.
Some details are simplified to protect client confidentiality. I'm happy to talk through the context in more detail.
Facing something similar?